Features
You approve. Burnback does the rest.
Content tools ask you to create. Burnback asks you to approve. Behind a simple screen sits an engine that learns your business, speaks in your voice and runs the work that usually falls through the cracks.
01 · Discover
We work out what makes you worth choosing.
A short set-up that does the heavy lifting for you. Burnback reads your website, Google listing and reviews first, then asks only what it can’t work out on its own. Maximum inference, minimum interrogation.
- Reads before it asks Your website, reviews and listing are analysed before the first question.
- Five questions, not fifty Tap-to-answer prompts you can finish on your phone in a van.
- Your point of difference Surfaces the thing customers actually thank you for - and makes it the centre of your story.
02 · Define
Pick a direction. We’ll learn the rest.
Discovery becomes a clear brand voice, key messages and simple language rules. You choose from a few directions that already sound like you - no brand workshop, no jargon.
- Voice options, not a blank page Three directions written for your business. Pick one, tweak it, done.
- Messages that stay on point What you do, who for, and why you - used consistently everywhere.
- Words we use, words we never use Simple guardrails so nothing ever sounds off-brand or “salesy”.
03 · Retain
A brand memory that never forgets.
Your brand lives in a structured memory that guides everything Burnback writes. Every time you edit a draft, it quietly learns - so each week you have less to change.
- One voice everywhere Google, Facebook, LinkedIn, email and review replies all sound like the same business.
- Learns from your edits Change “Hi” to “Morning” once and it sticks. No settings to manage.
- Knows your business Services, areas covered, team names and seasonal offers, remembered.
04 · Operate
The weekly work, done for you.
Review replies, Google updates, social posts and emails are drafted in your voice and lined up for a one-tap OK. Build trust at your own pace - then let routine content publish itself.
- Approval-based by default Nothing goes out until you say so. Turn on auto-publish only when you’re ready.
- Mobile-first Designed for one hand, on site, between jobs. Approve in seconds.
- Connected, not copy-paste Posts and replies go straight to each platform - no logging in to five apps.
05 · Improve
Insight, not dashboards.
Burnback watches what brings in enquiries and reviews, then adjusts what it does next. You get a short, plain-English summary - what happened, what worked, what’s next.
- Leads, reviews, time saved The three numbers micro businesses actually care about, front and centre.
- It acts on what it learns If team photos outperform, you’ll see more of them - automatically.
- Something to show the partners A one-page report you can forward without explaining.
Inside Operate
Six jobs you’ll never think about again.
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Review replies
Every review answered within hours - thoughtful with the praise, calm with the complaints.
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Review requests
A friendly nudge to happy customers after each job, so the good reviews keep coming.
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Google listing upkeep
Hours, photos, updates and Q&A kept current so you show up in “near me” searches.
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Social posts
A steady rhythm of posts built from your real work, not stock photos.
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Email newsletters
A short, useful update to your customer list - written, formatted and ready to send.
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Employer brand
Replies to Glassdoor and Indeed reviews so you look like the good employer you are.
Connects to the places your customers look
- Google Business Profile Review replies, posts, hours, photos, Q&A At launch
- Trustpilot Review replies and requests At launch
- Checkatrade Review replies and requests At launch
- Facebook Posts, review and comment replies At launch
- LinkedIn Company page posts At launch
- Instagram Posts from your job photos Coming soon
- Mailchimp Newsletters in your voice Coming soon
- Glassdoor & Indeed Employer brand replies Coming soon
How we build
Four promises, built in.
- 01
Relief before growth
Your first session fixes something that’s bothering you today - like unanswered reviews - before we talk about growth.
- 02
You stay in control
Approval-based from day one. Trust is earned, not assumed.
- 03
Built for your phone
Everything works one-handed, on site, in a spare two minutes.
- 04
Clever engine, simple screen
The sophistication lives under the bonnet. You just see what’s ready to go.
Get your evenings back.
Let Burnback handle the reviews, the listing and the posts. You get on with the work.